Business Finance | Buy Life Insurance With Confidence

by Dennis Jarvis

I had a friend the other day call and ask me about buying term life insurance. He had just signed up for an expensive whole life plan through his employer and wanted to compare life insurance plans with what’s out there on the market. We went through the differences between his current plan and term life available on the market. He’s now on a much more affordable life plan that fits his needs. We’re still friends. Let’s see if we can give some similar guidance to help you buy life insurance.

You’re probably in one of these two categories. Either you are completely brand new to the life insurance purchase or you have existing life insurance and want to either add additional coverage or make sure you have the best rate. We can help with both situations. Either way, the key to term life insurance these days is price. It’s really a commodity these days. This means that buying life insurance is more similar to buying paper than buying car. Why? The market has become incredibly competitive over the last decade and for the most part, term life is a very simple product that’s easy for the carriers to understand. They all have similar access to actuarial data. This has narrowed the price range you’ll find for a given term length and amount of coverage which is good news for you. This brings up a good point…

Tip #1. You need access to the rates across multiple carriers and plans which you can compare against each other. Some traditional brokers might quote just a few plans. This puts you at a significant disadvantage since there may be certain premium bands or carrier preferences that would benefit you over others. The only way to find this out is to quote across many plans. The online world has made this this distribution of information easy and in our opinion, mandatory. You’ll find our online term life insurance quoting tool can quickly and instantly provide you multiple life insurance rates based on your basic demographics. You’re half way there with such a powerful tool at your disposal. This brings up a good point…how much benefit and for how long should you consider?

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